genesis fertility centre / branding

A complete re-branding took this fertilitycentre in a whole new direction, identity-wise. The identity of this well-established clinic now celebrates hope and warmth, as well as the fusion of art and science: the logo, website, brochures, booklets, stationery. Even the illustrations are custom artwork from Québec illustrator Josée Bisallion, art directed by myself to recount the steps taken along the fertility journey.

View site here.

Project includes: Identity, logo, website design, booklet, stationery, brochures, signage, art direction.

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