genesis fertility centre / branding

A complete re-branding took this fertilitycentre in a whole new direction, identity-wise. The identity of this well-established clinic now celebrates hope and warmth, as well as the fusion of art and science: the logo, website, brochures, booklets, stationery. Even the illustrations are custom artwork from Québec illustrator Josée Bisallion, art directed by myself to recount the steps taken along the fertility journey.

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