Field and Sea Creative

MacDonald Plastic Surgery / Branding

Scientists from the time of the ancient Greeks have claimed that beauty is not just in the eye of the beholder but a matter of universal proportion and symmetry. It is called the Golden Mean. We wanted to capture the balance between art and science to represent how Dr. MacDonald formulates a surgical approach that will reveal the most beautiful, natural-looking results.

Project includes Identity, logo, illustration, signage, stationery, informational handouts.

Agency Personae Concepts

Client MacDonald Plastic Surgery