Field and Sea Creative
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MacDonald Plastic Surgery / Branding

Scientists from the time of the ancient Greeks have claimed that beauty is not just in the eye of the beholder but a matter of universal proportion and symmetry. It is called the Golden Mean. We wanted to capture the balance between art and science to represent how Dr. MacDonald formulates a surgical approach that will reveal the most beautiful, natural-looking results.

Project includes Identity, logo, stationery, informational handouts, website.

Agency Personae Concepts

Client MacDonald Plastic Surgery

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