This work was created in service of support, remembrance, and care. The visual identity and website for Pacific Perinatal Foundation were designed to hold space for grief without overwhelming it. Every element was considered for gentleness. From the palette and iconography to the typography and pacing of the site, the goal was to offer clarity, calm, and a sense of being accompanied.
The foundation’s mission guided each design decision. To ensure no one walks the path of loss alone. The resulting system balances warmth with restraint, allowing stories, support, and connection to remain at the centre. A visual language that does not speak over experience, but quietly supports it.
Project includes Brand identity, logo, stationery, custom icons, print materials, socials, signage, website design.
Client Pacific Perinatal Foundation